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As one of the hard hit areas by the recent financial crisis, banking sector had to face serious challenges in the past two years. Thus reputation and restoring trust have become key issues for most sector players. For commercial banks, external communication is traditionally a strategic function, but its importance has been elevated further in the current economic situation. Thanks to its consultants specialized in the banking sector, Goodwill Communications offers customized solutions for clients in the commercial banking sector.

• We develop communication strategy based on business objectives and the business environment in the banking sector
• We identify current communication opportunities in the sector and based on that put strategy into practice.
• In this process we build expert position for our clients, significantly supporting their reputation development.

According to our experience, clients can not only grow their visibility through active communication, but they can also increase significantly the weight of their messages in professional and public – often political – debates. Media relations, image building, expert positioning or professional communication – Goodwill Communications is able to serve any player in the banking sector competently and efficiently.